Lightning struck close to our house the other day and our internet went out. When AT&T arrived the service tech pulled out his iPad, plugged it into the cable box and started running diagnostics tests on our system. Five years ago mobile apps consisted of Emojicons and simple games, today mobile apps are becoming ubiquitous business tools that help organizations stay connected and productive regardless of location.  Getting our first app in Apple’s AppStore was a learning experience for us in terms of working with remote developers and patiently working through the app submittal process. We are proud to be the first company to make a mobile app available in the AppStore that is completely dedicated to marina operators. But as I reflect back on the experience, I thought it might be useful to consider whether a mobile app is really for every business, all the time.

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Welcome to Part 3 of our series on Internet Marketing 101. This post is going to explore a specific technique of Online Marketing commonly referred to as Content Marketing. This title is a large umbrella that covers specific strategies including content creation and distribution on social media channels to spread your marketing message across the internet, and in turn drive traffic to your website. The creation of content is meant to communicate with your potential customers using valuable, non-sales based information.

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Welcome to Part 2 of our series on Internet Marketing 101, where we talk about paid search marketing for marine businesses. After we recently offered a free Online Learning Summit class about Internet Marketing, we had great interest from our customer base, so we thought we would outline the information for those of you that couldn’t attend with a blog post. The class was two hours long and contained quite a bit of information, so this post is going to be broken out into 3 parts over the next couple of weeks. Part 1 covered organic search engine marketing.

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We recently offered a free Online Learning Summit class about Internet Marketing.  In the past when we did these type of classes, we had great interest from our customer base, so we thought we would outline the information for those of you that couldn’t attend with a blog post.  The class was two hours long and contained quite a bit of information, so this post is going to be broken out into 3 parts over the next couple of weeks.  The first post is about organic search engine optimization and will cover the basics that any marketing person or business owner should know about their website.

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For the past couple of years, Exuma has offered online training to our DockMaster and RVMaster customers through our Online Learning Summit.  This has included webinar style classes held twice a week, saving our customers time and money from traditional onsite training options.  They have been wildly popular and have provided great value to our customers as they hire new employees or just want existing staff to know how to utilize the system better.  We are excited to announce the development of the next generation of online training, ExumaU.

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Marina Concierge Service

At Exuma Technologies, we believe the difference between a good business and a great business is the level of service you provide to your customers. All things remaining equal, a customer will continue to do business with you if the level of service they receive is above and beyond your competitors. Which is why we have partnered with BoatCloud, a marina management solution, which provides state of the art valet and concierge services for wet and dry stack launch scheduling.

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How a strong culture drives profits

After reading Delivering Happiness by Tony Hsieh, I was determined to take the tour. Zappos has a long standing policy of allowing people to tour their corporate offices. All you have to do is get yourself to Las Vegas and a friendly Zappos staffer will come pick you up in one of their spiffy Zappos tattooed Kias. What follows is a pictorial account of my Zappos experience. Enjoy! 

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It’s that time of year….again. As 2012 comes to a close and you spend the remainder of December preparing for the coming year, be strategic and stay focused. We have put together some business year end preparation suggestions for you and your staff to help keep everyone on track and better yet, on the same track.

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One of the major issues our marina and boatyard customers face today is environmental compliance. Storm water runoff, waste water discharge, hazardous material handling, and fueling operations are all of major concern to marine based businesses as they budget the capital investment needed to be compliant with local, state and national regulations.

We recently toured Seaview Boatyard in Washington, a leader in the industry when it comes to environmental compliance integration. Seaview has made investments both in process and capital to meet their environmental stewardship goals.

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Today software products are marketed very differently than they were in the grand old days of main frames and mini-computers. Rather than spending years building a product in secrecy followed by a grand unveiling, apps are built more out in the open. This is typically broken down into the three promotional phases: Seeding, Preview and Launch. In the seeding stage, the apps logo, main features and basic principles are discussed in a blog post like this one. We announced our entrance in the mobile market with these two posts.

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