Top five things to consider before building a mobile app for your business
- April 23rd, 2013
Lightning struck close to our house the other day and our internet went out. When AT&T arrived the service tech pulled out his iPad, plugged it into the cable box and started running diagnostics tests on our system. Five years ago mobile apps consisted of Emojicons and simple games, today mobile apps are becoming ubiquitous business tools that help organizations stay connected and productive regardless of location. Getting our first app in Apple’s AppStore was a learning experience for us in terms of working with remote developers and patiently working through the app submittal process. We are proud to be the first company to make a mobile app available in the AppStore that is completely dedicated to marina operators. But as I reflect back on the experience, I thought it might be useful to consider whether a mobile app is really for every business, all the time.