Has your sales process kept up with the rapid changes in technology?  RV dealership and boat dealership salespeople are finding themselves texting and emailing with their customers as often as they are talking to them on the phone. Does your business facilitate this communication effectively?

It takes a robust Customer Relationship Management (CRM) system to manage all of the incoming traffic available to your business.

On any given morning a Sales Manager may receive email leads from your website, manufacturer websites, online listing services, and classified advertisements in addition to phone calls and foot traffic to distribute to the appropriate sales staff. How does that process work in your business?  Is there a streamlined system designed to get the RIGHT leads to the RIGHT salespeople?

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There is a perfect storm brewing and if you are reading this it is very likely that you are caught in it. The storm is the convergence of cloud computing and the meteoric rise of smartphone usage. If you have a smartphone (iPhone, Droid, Blackberry, etc) odds are that you surf the net with it. According to a study commissioned by Google*, 81% of smartphone users browse the internet. Furthermore, nine out of ten smartphone searches resulted in an action (purchasing, visiting a business, etc.)

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I attended the Florida Yacht Brokers Association meeting in Ft. Lauderdale this month as a panelist. The topic was Issues Facing a Broker in 2011. I was on a panel with experts from the industry and I can assure you that I was the least experienced person on that panel (at least as far as selling boats goes). There were brokers, attorneys, insurance agents and state regulators on the panel who make a living brokering yachts and ships. Me? I run a company that makes marina management software and RV dealership software who has made every mistake possible in the area of e-Marketing, lead nurturing and social media. Read More

The greatest obstacle for most businesses today is figuring out how to convert an interested lead into a buying customer. Research shows the buying cycle for the average customer takes 7 “touches” for a sale to occur – no different for a Marine Business or an RV Dealership. Of course, there are the handful of customers that come into your business, know exactly what they want to purchase, you have what they want, you negotiate a fair deal and head to the bank to deposit your profits.  But what about the other buyers?  Most customers spend time doing product research, checking your business reputation and comparing prices and features after interacting with your business.  They are likely to buy from you, or one of your competitors in the future, but have clearly been classified as “not ready to buy today”.  Are you still engaged with your customer during these times?  Is your idea of “lead nurturing” having your sales people call the lead until they won’t answer their phone? Read More

We have talked about how to use YouTube to improve your marketing, improve SEO, and to easily communicate sales and marketing messages to your customer. There are also some very powerful ways to use this tool to vastly improve service to your customers, save money, and increase the accuracy of communication.

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Nostalgia: We humans seem to be drawn to it. Most of us have a soft spot in our heart for the good old days. Remember when vinyl was in and you would sit around as a kid listening to your favorite bands, staring at the album cover, the inner liner, the record sleeve and so on? Read More

I have a confession to make. I’ve been resisting the YouTube revolution. I know it’s hard to believe as some people think of me as the Social Media Guy. My son loves doing searches on YouTube for Pokemon episodes, and my wife searches for new recipes and cooking ideas on YouTube all the time. Maybe I am a Neanderthal in that when I search Google, I typically shy away from clicking on videos.

What I learned from YouTube expert Julie Perry of BLASTMedia, is that I am definitely missing the boat. Julie was a contributing author of Success Secrets of the Social Media Marketing Superstars. I recently attended a presentation she gave at the Marine Marketers of America meeting at the Miami Boat Show. Google paid $1.65B for YouTube for good reason. They’ve turned the most popular video sharing site into the second most popular search engine on the Internet behind their own flagship site. That’s larger than Yahoo!, Bing, AOL, and many others. Read More

This presentation was given at the International Marina and Boatyard Conference in Ft. Lauderdale, FL on January 27th, 2011 by Cam Collins. The video presentation suggests a process that marina managers and marine business operators should consider when looking for technologies that will give their customers access to marina products and services 24-hours per day and seven days per week. This presentation discusses online slip reservations, online parts and accessories sales, work order service requests and online bill payment. Read More

In 2011 and beyond, Exuma Technologies have dedicated ourselves to a core focus; providing world class service to our customers by creating a culture which instills our company values and empowers our people to act on those values.

Lauren Raymond, one of our Senior Support Technicians, is regularly impressing customers with her excellent service. Cheryl Everson, Office Manager at Keystone RV Center thinks so too and sent us this note: “Lauren Raymond is phenomenal!! She has given me more help in 3 days than our (previous Dealer Management System) did in 5 years!!!!”

We can’t wait to show you our world class service!

Keystone RV Center is a full service RV dealership specializing in Roadtrek motor homes, new and used diesel pushers, gasoline motor homes, toy haulers, truck campers, travel trailers, fifth wheels, and pop up tent campers.

Nice quote from Pat Bagan, Vice President / General Manager at Sierra Boat Co. about the DockMaster Inventory Control and Barcoding System: “I must tell you how great our inventory control worked out this year using the new bar code—the accuracy and inventory control was a great asset to the company.”

Sierra Boat Company is a full service marina specializing in the restoration and sales of antique and classic wooden boats on Lake Tahoe, such as: Chris Craft, Gar Wood, Century, Hacker, and Riva.